Were you also keeping your eyes peeled to find out what the new colour for 2023 would be?
Introducing Pantone’s Colour of the Year 2023 – VIVA MAGENTA! A striking, luxurious, and bold colour to use as our inspirational muse for the year!
Introducing Pantone’s Colour of the Year 2023 – VIVA MAGENTA! A striking, luxurious, and bold colour to use as our inspirational muse for the year!
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After what felt like a hurricane of a year in 2022 (a year of catching up after two years of COVID disruptions) we swagger into 2023 with not only a sense of normality, but our heads held high and ready to tackle anything that comes. And what better way to portray this exuberant feeling than with a brand-new colour that is best described as “BRAVE and FEARLESS”! PANTONE 18-1750 Viva Magenta is a lively & intense shade of red that is said to be rooted in nature. It brings a balance between our digital and physical lives and reflects the movement that surrounds climate change, sustainability, and land protection. It can create an empowering space to your interior as well as the freedom of self-expression, accompanied by “a joyful and optimistic tone”. Viva Magenta allows us to celebrate the life that we create for ourselves and allows us to broaden our horizons. Viva Magenta is sure to take us out of our comfort zones and help us think outside the box. This year’s colour will merge richness, warmth, and strength in our spaces and how we incorporate this colour into our interiors might seem a bit challenging and daring but why not stand out from the pack? Let’s get creative and incorporate this audacious colour in our spaces. Find inspiration in our carefully curated mood board and embrace this vivid and joyous colour. |
“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” - Leatrice Eiseman, Executive Director, Pantone Color Institute.
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“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength” - Leatrice Eiseman, Executive Director, Pantone Color Institute.
